Created by Erwin Giezen (The Growers),
in role of Digital Marketing Manager
at UnameIT.
A complete brand refresh built to scale across products, teams and channels.
We began with focus. What is UnameIT really, beyond features and product names. We sharpened the story, simplified the message, and translated it into a system.
Not one “pretty” logo or a single polished deck, but a set of building blocks that works again and again. One important detail: this was developed in house, with The Growers as the creative hand and method. That meant we could move quickly, stay close to the team, and turn decisions into real deliverables without delays.
The goal was consistency without stiffness. We refined the identity and built a flexible framework for everyday use. A clearer typographic hierarchy, tighter colour logic, and a confident, modern look that fits automotive aftersales and enterprise software. From there, we created a practical system for decks and documents so every presentation looks like UnameIT, even when different people build it. We also aligned the brand architecture so products can sit under one umbrella without losing their own clarity. One family, with room to grow.
A stronger, more focused brand presence, built for scale. UnameIT now has a consistent visual and verbal system that supports sales, onboarding, partnerships and product launches. One story, one look, many applications.
This is exactly where The Growers does its best work: turning complexity into clarity, and turning software into a brand people actually understand and trust. Want to see how we approach this kind of work? Explore our way of working here: thegrowers.studio/services-approach
If your product suite is growing faster than your story can keep up, let’s fix that properly. Start a conversation here: thegrowers.studio/contact
