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Erwin Giezen

Storyteller, creative, and brand strategist rooted in authenticity. With bold design and branding, I bring good brands to life and rebel against boring. And admire the worlds well-thought-out brands. Let's grow!

We rebel against boring stories, an ode to interesting subjects, good taste and smart design.

Insights and perspectives on branding, strategy and communication, written from a creative studio based in Woerden, the Netherlands.

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Brand strategy studio – for exceptional companies eager to grow.360-degree branding

Brand strategy studio – for exceptional companies eager to grow.

7 min
Marieka Ratsma Fotografie - What's for Breakfast
When your work outgrows your job title – Shifting positioningBrand Positioning

When your work outgrows your job title – Shifting positioning

10 min
The key to unlocking your company’s full potential—and how Volvo does it.Branding vs Marketing

The key to unlocking your company’s full potential—and how Volvo does it.

5 min
Building a brand from scratch: The essential steps—Why TALEA Beer Co. Is our perfect exampleBrand Building

Building a brand from scratch: The essential steps—Why TALEA Beer Co. Is our perfect example

4 min
Why branding & marketing are not the same—and why Hornbach gets it rightMarketing Strategy

Why branding & marketing are not the same—and why Hornbach gets it right

4 min

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